Climate Change is a Crisis
companies must & are changing
This project is unique because its starting premise is that the climate transition requires both political leaders and CEOs to be successful.




Key Poll
All targets strongly endorse major action on climate — especially high for Conservative remain
All targets strongly endorse major action on climate — especially high for Conservative remain
Climate change is a threat and we need major action to combat it.
The threat of climate change is exaggerated and the high cost of fixing it may not be worth it
Strongly Agree
Somewhat Agree
Strongly Agree
Somewhat Agree
[["","Total","Engaged","Climate priority","Red Wall","Conservative Remain"],["Need Major Action (strong)","45","51","77","41","60"],["Need Major Action (somewhat)","20","19","9","21","18"],["Fixing not worth it (strong)","12","12","4","13","7"],["Fixing not worth it (somewhat)","11","11","6","11","8"]]
["Need Major Action","Fixing not worth it"]
["NMA","FNWI"]
NMA = Need Major Action
FNWI = Fixing not worth it
Total sample, n=2,030; Engaged, n=1,411; Climate Priority, n=423; Red Wall, n=307; Conservative Remain, n=151